Building off the success of last year’s “Suck It Cancer” fundraising campaign, Backcountry Brewing is proud to release the 2020 “Suck It Cancer” Pale Ale on November 10, 2020. Collaborating once again on the can design with the estate of Chili Thom, a local artist who succumbed to cancer in 2016, Backcountry hopes to raise $15,000 this year to donate to the BC Cancer Foundation.
“The support from BC beer drinkers was so overwhelming last year, we knew we had to do it again,” says Ben Reeder, Marketing Director at Backcountry Brewing. “Almost everyone has been affected by or witnessed the tragic effects of cancer, and Chili was a local hero in the Sea to Sky so it’s an honour to have a new piece of his artwork for the label, and to be able to raise money in his name to help find a cure for this terrible disease.”
